ŌTEPOTI-BASED DIGITAL MARKETER WINS WHAKAATA MĀORI 2022 MATARIKI AWARD
THE BEST OF TE AO MĀORI RECOGNISED AT MATARIKI AWARDS - BUSINESS AWARD K&J GROWTH
MEDIA RELEASE / PĀNUI PĀPĀHO
14 o Pipiri | 14 June 2022
ŌTEPOTI-BASED DIGITAL MARKETER WINS WHAKAATA MĀORI 2022 MATARIKI AWARD FOR WAITĀ/BUSINESS AND INNOVATION
Kale Panoho (Ngāpuhi), co-founder of renowned growth firm K&J Growth, was awarded the Waitā Award for Business and Innovation at the Whakaata Māori 2022 Matariki Awards in Te Whanganui-a-Tara Wellington this evening.
An international leader in marketing innovation, K&J Growth is the result of a partnership between Kale, who is based in Ōtepoti and his Los Angeles based co-founder, Jonathan Maxim.
I never anticipated K&J Growth would become what it has, especially after only five years,” Kale says.
Last year, K&J Growth was ranked 28th on Inc.'s list of the top 5,000 fastest-growing private companies in California.
“At the centre of our success, we’ve got a team who live and breathe digital growth,” Kale says.
“70% of our team have a side hustle where they’re implementing everything we do at K&J Growth on their own businesses. As a result, our success comes from always testing everything we do in the market, in real time.”
With a growing team of 25, K&J Growth is the force behind some of the biggest user acquisition campaigns for international brands such as TikTok, Microsoft, Comcast, as well as government agencies, start ups and other growth minded companies across the world.
Throughout 2021, Kale and his team were integral to the successful rollout of the New Zealand Government’s free digital enablement training scheme, Digital Boost.
The scheme has now helped more than 47,000 Kiwi business owners use digital tools to their advantage.
“I believe business is a tool to give back to your community,” Kale says.
“After incredible growth overseas, I’m proud we’ve been able to support thousands of Kiwi small business owners to kick-start their own digital journey.”
Note for Editors: Kale Panoho is available to interview in te reo Pākehā. He will be in Te Whanganui-a-Tara Wellington until the evening of Wednesday 15 June, when he returns to Ōtepoti Dunedin.
The Whakaata Māori annual Matariki Awards are the only Awards that recognise and celebrate Māori achievement across various disciplines.
This is the first time the Awards have been held in Te Whanganui-a-Tara.
Email: jesse@awhigroup.nz
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